Can Facebook Make Money From Chat Stickers?

You can now download sticker packs from Facebook to use to spice up Facebook chatting. Two of the sticker packs available include one of the minions from the Universal Studios Inc. — which is a subsidiary of Comcast Corp. (NASDAQ:CMCSA) — film Despicable Me 2 and one of a cartoon version of Mark Zuckerberg’s sheepdog Beast.

While some people think that chat stickers are incredibly irrelevant, others believe they help extend chat communication beyond text alone. Facebook currently has about 15 sticker packs available for free within the smiley button in Facebook and the Messenger app in Apple (NASDAQ:AAPL) iOS orGoogle (NASDAQ:GOOG) Android devices.


Line sells sticker packs for its chat application, and earned $17.6 million in revenue during the first quarter alone from selling stickers. Facebook probably couldn’t get away with selling stickers the way Line does, but it could develop a way to allow businesses to create stickers to use for advertising. Even though Universal didn’t pay Facebook for them, the Despicable Me stickers are a perfect example of that possibility. The little yellow minions are cute, funny, and promote the Despicable Mesequel all at the same time.


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